Dr Liew says his work in this area reflects his long held belief that cosmetic medicine needed to move beyond simply trying to smooth wrinkles and make patients look younger and focus more on the finer aesthetics, producing results that rejuvenate the face but also glamourise and beautify the overall facial shape.

As a new generation plastic surgeon, he believes these more advanced non-surgical techniques can be used to enhance surgical procedures and also offer a very effective alternative to patients where surgery is not the best option.

While trialling his world first non-surgical eye “lift” for ageing, hollow eyes, for example, Dr Liew found the procedure did in fact produce long lasting and better results than surgery while also transforming a patient’s appearance.

Dr Liew says judicious use of the new non-surgical techniques now enable skilled cosmetic surgeons to effectively “photoshop” and transform the faces of patients at any age.

They can delay the need for surgery for years – even decades - while also making patients more attractive in the process. Further they can also be used very effectively in combination with surgery to deliver more natural looking results.

Dr Liew’s global lecture series, showcasing his innovative approach - “Thinking Beyond the Wrinkles” – have placed him in high demand on the international lecture circuit. They have also been widely reported in medical journals and broadcast and print media and won him numerous awards, including:

• The best maiden scientific presentation awarded by The Australian Society of Aesthetic Plastic Surgery in 2008
• The most innovative scientific presentation in IMCAS (International Master Class of Anti-ageing and Surgery), Paris 2008
• The best published article in peer reviewed scientific journal awarded by The Australian Society of Plastic Surgeons in 2010

Dr Liew is also a regularly called upon by media for his for expert opinion on cosmetic industry trends.

Dr Liew based the Liew LIFT on the facial shapes of models and actresses considered universally beautiful. He observed that, regardless of ethnicity, the world’s most attractive women all shared a common facial shape as well as specific measurements to the angle of their jaw line.

While other beauty templates - such as the Phi mask – have been available as a guide for cosmetic surgeons, Dr Liew believed they were far too complex for surgeons to apply in daily practice. In contrast, the Liew LIFT offers a much simpler measuring tool to help physicians achieve more consistent and universally attractive results.

The only advanced trainer for anti-wrinkle injections in facial reshaping in Australia, Dr Liew (FRACS) is also the first practitioner of choice for pharmaceutical companies such as Allergan and Q-Med, when launching new generation dermal fillers onto the market in Australia and Asia.

This places Dr Liew in the unique position of being able to provide patients with the very latest cosmetic procedures available while also serving as an international training facility for cosmetic medical practitioners.